About the Coaches
AJ Welch
Over 10 years experience in the fitness industry spanning owning a supplement retailer, in-person personal training, and online coaching.
NASM-CPT: the gold standard for personal training certifications. Taught to use a systematic process to identify imbalances and take athletes from basic stability to elite level performance output.
J3U-PC: high level certification as a Physique Coach through J3 University. Heavy emphasis on studying biofeedback, biomechanics, and internal health markers to not only keep athletes safe but SUCCESSFUL.
"My approach combines rigorous technical standards with the business-like efficiency required to manage a high performance life."
15+ 1st Place Wins
30+ Top 3 Finishes
5 x Overall Wins
Druscilla "Dru" Seay
I’ve stood in your shoes—both under the bright lights of the stage and in the quiet frustration of a stalling transformation. I know exactly what it feels like to want more for yourself but feel overwhelmed by the 'how.' That’s why my coaching isn't just about macros and movement; it’s about building an unshakable confidence that starts from the inside out. Whether we are prepping for a bikini stage or your first 10-pound weight loss goal, my mission is to make sure you feel completely comfortable, supported, and capable every step of the way.
I’ve obsessed over the technical flow of the Bikini and Fit Model divisions, and I bring that same elite-level precision to lifestyle coaching. We aren't just 'dieting'; we are strategically building a version of you that commands the room. You don’t need a stage to deserve a high-polish transformation. I’m here to bridge the gap between where you are now and the version of you that finally feels 'main character' energy in everyday life.